What is a key characteristic of aggressive customers in a sales context?

A key characteristic of aggressive customers in a sales context is that they require more resources to serve. Aggressive customers often have heightened demands and expectations, which can lead to more complex interactions with sales representatives. Their assertive nature might result in them seeking more information, negotiation on price, or additional services, all of which necessitate extra time and effort from the sales team. This characteristic can lead companies to allocate additional resources, such as training for sales personnel or more personalized service, to effectively meet the needs and demands of these customers.

The other options do not align with the traits typically associated with aggressive customers. For instance, while aggressive customers can sometimes generate high revenue, it is their resource demands that set them apart. They also tend to be more challenging to satisfy due to their assertiveness, making it inaccurate to label them as easy to satisfy or to expect unconditional loyalty to the brand. Their assertive behavior can often lead to switching brands if their expectations are not met, further highlighting the complexity of managing such customers.