What type of data is primarily based on a customer's actions or behavior?

Behavioral data focuses on capturing and analyzing the actions or behaviors of customers. This type of data is derived from various interactions that customers have with a brand, product, or service, such as purchasing patterns, browsing history, and engagement with marketing campaigns. By observing and understanding these behaviors, businesses can gain insights into customer preferences, habits, and tendencies, which can inform marketing strategies and improve customer experiences.

This contrasts with demographic data, which pertains to characteristics such as age, gender, and income level, providing a static view of who the customers are but not necessarily how they behave. Transactional data, while related to behavior in terms of purchases and transactions, is specifically about the details of transactions rather than a broader view of customer behavior. Qualitative data is more subjective and focuses on opinions and motivations rather than quantifiable actions. Therefore, behavioral data is uniquely positioned to provide a comprehensive view of customer behaviors that can significantly influence sales strategies.