What type of quota is set for individuals on the front line of sales?

The correct answer is the type of quota set for individuals on the front line of sales is referred to as a direct quota. A direct quota is specifically designed for individual sales representatives to encourage them to meet or exceed specific sales targets based on their individual performance. This allows for a clear measurement of each representative's contributions and effectiveness in generating sales.

Direct quotas are often used to motivate front-line salespeople directly, as they are typically responsible for day-to-day sales activities and are closest to the customers. By establishing individual goals, organizations can align sales efforts with overall business objectives. This accountability helps in recognizing high performers, identifying areas for improvement, and guiding future training or sales strategies.

In contrast, other types of quotas, such as overlay, aggregate, or regional quotas, serve different purposes. Overlay quotas might involve additional targets set on top of existing quotas, aggregate quotas focus on total sales across a group or team rather than individuals, and regional quotas apply to a larger geographic area or division, rather than focusing on the performance of individual salespeople.