Which of the following is NOT one of the three primary functions of a CRM system?

In the context of Customer Relationship Management (CRM) systems, the primary functions are typically categorized into operational, analytical, and collaborative roles. Each of these functions plays a critical role in how organizations manage their interactions with customers.

The operational function of a CRM system streamlines processes such as sales force automation, customer service, and relationship management, facilitating day-to-day operations. The analytical function involves the collection and analysis of customer data to inform business decisions, such as identifying trends and customer preferences. The collaborative function enhances communication and collaboration among teams and with customers, ensuring that different parts of the organization work together effectively.

The strategic function, while important in a broader business context, is not typically classified as one of the core functions of a CRM system. Strategic decisions may be informed by the data and insights gained from a CRM, but the system itself primarily focuses on operational efficiency, analytical insights, and collaborative engagement. Thus, the identification of the strategic function as not being one of the three primary functions underscores the delineation between broader business strategy and the specific operational capabilities of CRM systems.